4 Steps to Growing Your E-Commerce Business in 2023!

The rise in e-commerce is nothing new. Even with the pandemic, analysts agree that there are still plenty of opportunities for it to grow even further. True, face-to-face interactions are on the rise and may eventually overtake them—but the digital revolution isn’t over just yet.

If you’re currently running a business in the e-commerce industry, you need to look at your strategy and see what you need to do to grow. In 2023, will your company be prepared for scaling? What does that entail? Who should care about it?

What is the importance of scaleability?

Scaling up or down in a business is a process that involves adjusting your company’s capabilities. You’re scaling up when you have the capacity to expand into a new industry, whereas scaling down means reducing your expectations and activities. As you expand, you should scale up while you still can before entering a different phase of expansion.

What are the signs that a business needs to scale?

When reviewing a business, it’s important to pay attention to whether or not it can pay its costs. If your business is successful, the decision to scale up becomes easier.

It’s possible that you have found initial success. If this is the case, you need to find ways to scale up quickly and avoid running out of inventory or overbooking yourself.

You need to scale so you can sustain your first successes, but failing to scale could result in disaster. Customers might find other companies that have what they’re looking for and won’t bother with yours.

How to Prepare for Scaling in 4 Easy Steps

Being successful in eCommerce requires careful planning and proper execution. You can’t do this on a whim or without due diligence. Any scaling activities that are not properly executed can be disastrous to your business.

Here are 4 things you can do to prepare for E-commerce growth:

1: Make certain that each aspect of your business can be scaled up.

To scale up, you need to improve your capability and capacity. In order to produce better results, you should be able to do more work. You must improve every aspect of your business, especially all stages of your supply chain, in order to achieve this.

Let’s take a look at how each area factors into your scaling concerns:


When you start your own business, it’s important to choose the right platform from the beginning. If you don’t, your store might not grow or succeed. You should look for a platform that is robust and extensible so that it can handle what you need to do on both the front- and back-end. You’ll want your storefront to be easy to get around and easy to use. Plus, it should integrate with a payment processor, logistics providers, and other services you plan on using down the line.

When deciding on a customer relationship management system, it’s important that the software accommodates all the nuances of your business. A user-friendly platform will make for a better customer experience.

Not only do you get to deploy your eCommerce platform on the cloud, but you won’t have to worry at all about scaling for traffic. Support from developers and an active user community can help with anything that comes up in the future.

As an e-commerce platform, Magento is robust and enjoys extensive development support. Services like SunCart offer hundreds of extensions and customization options that allow merchants to customize their stores without any coding knowledge.

If you don’t have the time or resources to create and maintain your own website, you can sell your products on an online platform such as Amazon. You will never have to worry about the technical details, like development, hosting, and maintenance, because all that is taken care of for you.

When you have to pay per transaction on these platforms, their fees can add up quickly. This leads to less of what you want and more of what they want.


Suppliers play a number of important roles in your supply chain. However, they will be crucial to the growth and long-term success of your company. Supply must match demand if you want to grow your customer base and increase sales. Be sure to ask if suppliers can allocate additional inventory when needed or provide faster delivery time frames when necessary. You should also ask how quickly they can process returns and warranty claims to make it easier for your customers.

To find skilled suppliers that can help you, treat your business like a partner and work with them early. The earlier you initiate negotiations, the better.

One really affordable way to start operating more cost-effectively is with your suppliers. For example, you might ask for better payment terms. If they can offer options like a “net 60” or “net 90” arrangement, where items are paid after 60 or 90 days instead of the usual 30, it can help alleviate some cash flow concerns by easing the pressure on managing purchases and paying bills quickly.

Logistics and Fulfillment

Even if your platform can help you process more orders, and you have plenty of stock, there still may be difficulties moving your products. You’ll also need to worry about getting your logistics and fulfillment in order.

It’s important to choose a reliable shipping service that can deliver your products quickly and in one piece. USPS is often the more affordable option in the US, but if you’re shipping internationally, FedEx and UPS may be better for you.

It’s common for courier companies to have their busiest time of the year during Christmas. You might want to find a partner that will be able to stand up to the increased demand.

In addition, make sure they can offer insurance on lost or damaged parcels, and how they deal with stuck shipments. It’s likely that some of your packages will be delayed or lost, so it’s good to know that you have the security of being able to hold your courier liable for the lost compensation.


One of the best ways to achieve scalability is to look at your employees. What are their work goals? Will they be willing and able to take on new roles in between the growing workloads? Growing businesses often need people who are up for any challenge.

As your business grows, you may need to create specialized roles to help you out. You can review your current roster and see if there’s someone who can take on a few new jobs. Train them or find someone else who has the necessary skills, but be on the lookout for new opportunities to promote growth in your company.

You might be unhappy with your current team, but you don’t have to settle. Instead, find someone else with the right skills to help your business succeed.

2: Analyze Your Cash Flow and Seek Funding

You need funding to scale. Therefore, before you bring on any more employees, it’s important to assess your financial situation.

If you want your business to be successful, it’s important to manage your cash flow. While you might be able to cover your monthly expenses when you have a little money leftover at the end of the month, that might not always work out in the long run. You’ll need to make sure that your overhead is covered when you start scaling for sustained growth.

Improving your supply chain means you will need more money. You’ll need to rent a new warehouse and buy more materials, hire more workers, and attract more customers — all of which require cash.

If your margins are so good that you can reinvest your profits into growing your business, then go for it. Otherwise, you may want to consider seeking out external funding options.

3 — Ensure that your KPIs are monitored and your strategy is updated

One of the best steps you can take in a decision-making process is to rely on facts and statistics. Before making any decision, ask yourself what KPIs are necessary to understand your business, and using those metrics, choose the measure that will help you determine which parts of your business need improvement. One great example is measuring your cash flow. Some KPIs to monitor in eCommerce are:

  • Monthly sales
  • Traffic
  • Conversion rates
  • Average order value
  • New vs. returning customers

There are many tools out there that allow you to track key performance indicators (KPIs).

You can monitor KPIs in order to optimize your strategies. You can, for example, develop a product strategy by analyzing per-product sales, order values, and conversion rates.

Simplifying your product catalog can help you streamline your inventory and reduce the amount of money lost through slow-selling or lower-value goods. It’s pointless to burden yourself with an excess of products that are less profitable.

Looking at your store’s performance might also help you refine your marketing strategies. Seeing which clients visit and how they interact with the platform may inform your plans for increasing client engagement. These data plugins tell you if you need to add more features, update existing ones, or switch up your advertising strategy.

4 — Enhance Your Market Capacity

When it comes to acquiring new consumers, you have to take the value of marketing into account. With eCommerce set to grow quickly in the future, there will be new markets and consumers to interact with — there’s no telling where they’ll come from!

Is marketing included in your scaling strategy? Without a strong consumer base, you won’t be able to make as much money. To grow your business, you need to find new clients.

It’s been commonly recommended that marketers spend at least 5% of their annual budget on Marketing. If you engage clients directly, a good start is for you to set aside about 5% of your budget for marketing.

In the past, E-commerce marketing was only accessible to those with the financial means. However, as advancements in technology have occurred and become more affordable, it’s now easier than ever to find the right marketing solutions for your business. Many marketing and customer relationship systems, such as MailChimp and HubSpot, are available to assist you in reaching out to prospects. You can also utilize email, search engines, social media sites, and even your own online marketplace. The key is figuring out which channels will provide you with outsized value in your specific market.

A quarter of digital marketers believe that email marketing and social media are the two most effective things they can do to increase website traffic. MailChimp may be able to help with automated email campaigns to reach out to potential audiences. Social media with a younger audience on platforms like TikTok or Instagram may also be a great avenue for advertising purposes.

You can always keep track of the return on your ad spend to see which channels are effective for you.

Building a brand is an essential step in your marketing strategy. Defining your competitive edge and what makes you different from the competition. Make a point of emphasizing these points in all of your marketing material and promotions to come across as professional and genuine.

Summing Up

If you want your E-Commerce firm to succeed, you must be willing to expand. To build on early successes, intentional effort and resources are required.

To grow, you must increase your supply chain knowledge, get financing, track your performance, and build a network of partners and customers to assist you in succeeding.

It may look complex at first, but with appropriate preparation and execution, you will be more likely to succeed.

It will be advantageous if you can accomplish significant expansion for your organization.



Magento Extensions|Woocommerce plugins |Odoo Apps

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store